Answers

The questions owners ask before they spend

Every one of these gets answered properly, including the parts that argue against us. If the honest answer is go ahead and hire, or go ahead and raise, that is what it says.

The owner trap Why does my business depend on me? Four structural causes, and they feel identical from the inside. Working harder does not resolve any of them, which is why it keeps not working. Before you hire Should I hire someone for my business? Hiring solves a capacity problem and cannot solve a structure problem. A one minute test tells you which one you have, before you write a job description. Before you raise How do I get funding for my business? What each type of funding is actually for, and the difference between a funding need and a cash flow problem, which look identical from the bank balance. Before you scale How do I get more leads for my business? The channels that work for owner run service businesses, and the reason volume tends to find the tightest point in a business rather than lift all of it.

Or just find out where you stand

The free pre-screen takes about five minutes and shows you where your structure is under pressure, which is the thing all four of these questions are really about.

Start the free pre-screen