Most new businesses fail not because the idea was bad but because the foundation was never built. This check identifies the six structural gaps that kill new businesses before they ever get a chance to grow, including one that no other diagnostic is measuring right now.
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Market Clarity
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Pricing Foundation
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Cash Runway
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Sales System
📋
Legal Foundation
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AI Integration Health
Takes about 10 minutes. Answer honestly, not aspirationally. The value is in seeing where the gaps actually are, not where you wish they were.
Tell us about your business
This helps us personalize your results.
Please fill in your name, business name, and industry to continue.
You are hereFoundation Checkyour starting point, and whydone
Full Diagnosticthe complete read and the plan to fix it$350
Implementationwe do it together$1,500
Foundation pillars
Build these first
Market Clarity, premium
Build your ideal client avatars
Turn your Market Clarity score into two ideal client profiles you can build marketing around, plus one client type to avoid. A few quick questions, grounded in your diagnostic.
AI Integration Health
A note from your advisor
"I built this assessment because I kept watching new business owners make the same structural mistakes at the worst possible time. If you scored below 60 on any pillar, those gaps are not going to fix themselves. Let's get on a call and build a plan before they do."
E
Earvin
Structure & Risk Intelligence Advisor
45 minutes. No pitch. Just clarity.
1
Review your top 3 gaps and what they are costing you right now
2
Build a 30-day priority plan specific to your stage
3
Identify what to fix yourself versus what needs outside help
4
Walk away knowing exactly what to do first and why the order matters
No obligation. No sales pitch. If I can't help you, I'll tell you that too.
Not ready yet?
Send me my results
Enter your email and we will send you a summary of your scores and top priorities.
You don't need this all figured out. Pick what fits best, and add a few words where you can. We draft avatars from your answers and your Foundation Check, then you refine them.
First, who do you sell to?
This shapes everything else. Businesses and consumers buy very differently.
1. Who is your best-fit client, roughly?
The kind you'd want ten more of.
2. When someone becomes your client, what changes most for them?
The transformation. What does winning look like to them?
3. What is their 3 a.m. problem?
The thing that actually keeps them up at night. A few words is plenty. If you are not sure, leave it and we will infer.
4. What specific event makes them start looking?
The trigger. The moment they say "I need to fix this now."
5. What are they secretly afraid of? (optional)
The fear or status threat behind the problem. Optional, but powerful if you know it.
6. What holds them back from buying?
The main hesitation or objection.
7. Which client type drains you the most?
This becomes your "avoid" profile, the one to screen out.
Anything in their own words? (optional)
If you remember how a great client described their problem, drop it here.
This is a creative draft from what you share, not a measurement. You can edit everything after.
FramRI